Case study 02 · Insights · Execution

Stress-testing strategy and pulling it through.

A global launch into a major, hyper-competitive therapeutic area that was new to most of the client team.

Same wind. Same course. Positioning decides.

WHAT THRIVE DID

Strategy, fought before it was final.

Global cross-functional launch strategy

Built with focus on the first launch region, Europe.

Mission IGNITE 1: competitive simulation at L-20

Cross-functional teams fought the competition in a room, with corporate leadership on the judging panel.

Strategy 2.0

The launch strategy refined on what the fight surfaced.

Mission IGNITE 2: local market launch simulation at L-10

Archetype markets under real conditions, so global strategy landed locally.

“

The competitor the client initially didn't want to include in the simulation turned out to be the main one they actually have to compete with. Without that fight, the strategy would have had a critical blind spot.

Key insight moment

35% → 95%

Market understanding, top-2-box, before and after.

25% → 90%

Confident facing the competition, before and after.

NPS 90

World-class. Anything above 80 qualifies.

Mission IGNITE 1 participant survey, n = 61.

“

The insights derived during the simulation help us to refocus our strategy and tactical plans on the most important success factors and risks.

Country General Manager · Top 40 Global Pharma

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